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With a dream of building something unique and with a passion for design, Hübsch was founded in 2010 by Flemming Hussak, Jannie Krüger and Daniel Henriksen. Since then, Hübsch has grown and is now considered one of the leading home interior brands in Scandinavia.

Hübsch is based onfour core values, established by their employees, and each value has a strong influence on everything we do.


Hübsch was founded on the motto in which happiness lies, and happiness is still a deeply rooted keyword in the company.

The opening

Knowledge sharing, honesty and good communication are core values. Both internally and externally, we encourage everyone to share their contributions so that we can grow as a company.

The responsibility

Freedom with responsibility is a key part of our daily lives, and all parts of the business depend on each other. We take responsibility for what we do and expect our partners to do the same.

The community

Hübsch is a small community in its own right, where we use each other's strengths and bring them together as a team. We are also part of a local and international community to which we want to contribute as much as possible.


Hübsch aims to use only sustainable and traceable wood. In 2020, we started a process of using FSC-certified wood in all wood products. All new models and reproductions of existing models will be produced with FSC certified wood.

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